Someone loaned me this book and I've been staring at it forever. My curiosity got the best of me so I sat down to read it. I loved it. It occurred to me that being nice has kind of gotten passe. Even in my own life. And it's actually written from the owners of a great ad agency in NY so I found it doubly interesting. I've kept the book as I will need to read it from time to time to deposit niceness back in my life as I'm pretty bad at remembering to be just.nice.
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